Hello, I'm Jaini!
I'm a digital product designer from London, brimming with ideas and a love for the wonderful world of UX, UI and research.
I have an educational background in computer science and have experience working in B2B and B2C within agencies, start-ups and big in-house brands.
I'm currently a digital product designer at Sedex (a B2B ESG and SaaS company) and specifically look after highly complex technical journeys on the Sedex platform, which involve payments, subscriptions, API's, user permissions/SSO and procurement. I conduct and create end-to-end experiences for our users that exemplify seamless user experience amongst historically tricky flows.
I also have deep experience within B2C and creating visually delightful but equally highly responsive and intuitive experiences for a wide range of user types.
I am data-led and like to push the boundaries of creative experiences through iteration, collaboration, research, and mostly failing fast! I also advocate for digital product design and like to raise awareness of this overlooked but crucial field and love mentoring aspiring designers.
Aside from digital product design, I enjoy all things food, tech and like to think of myself as a cocktail and BBQ connoisseur (although some say my talents lie in tasting rather than making).
If you would like to work together, please do not hesitate to get in touch!
